See below for more practical ideas on how a school, or a business, can use the Internet. These are available as standard tools or can be customized to fit particular situations. Please contact GoTools.com for more details.

Sign-Up Forms     top
Sign-up forms are an excellent use of the Internet that saves much administrative time while providing better service to customers. They are often used to register people in seminars. Typically sign-up forms are part of a package containing a few descriptive web pages and a basic e-commerce payment capability.

Any information collected can be permanently stored in a database useful for such purposes as
* responding with information to the customers
* printing nametags
* tracking attendance
* following up after the course
* future promotion for related courses.

Sign-up forms may be incorporated into an existing site or a special temporary web site can be created.


Lead Collection Forms     top

The Internet can also be useful as a lead collection tool. Many times it is easy to collect detailed information about a prospective student as they are requesting a free publication, such as a school catalog.

One school with which GoTools.com worked collected approximately 30,000 such detailed leads in less than one year. In fact, the ratio of catalogs mailed/admission openings was over 150 to 1. Many of these prospects also signed up for the school's regular weekly newsletter. The ratio of prospective students who became weekly e-newsletter subscribers/admission openings was over than 30 to 1. With such great visibility comes great recruiting.


Recruiter Power Tools     top

Many different Recruiter tools can be used to take excellent advantage of an up-to-date, detailed, working prospect table (obtained from lead collection forms as well as traditional sources).

The results obtained using such a recruiter toolset have been dramatically successful. More details on actual results obtained are available to qualified parties.


Dynamic Database-Driven Web Sites     top

Keeping a stream of excellent content moving into a web site is critical if visitors are to have good reason to return.  Fortunately, much of the information most schools want to publish can be put into a structured database format. This information can then easily be to the school's web site on a daily basis.


Efficient Web Site Publishing     top

Schools often have many sources of input for their web sites. However, they typically find it difficult to efficiently collect this information, edit it, and publish it. Excellent tools and methods have been developed to collect information in databases, review and approve as needed, and then release it for web publication.


E-Newsletters     top

It is common for schools to send regular newsletters to their alumni as the primary prospecting tool. For example, Hillsdale College (http://www.hillsdale.edu) sends by mail over 1,000,000 newsletters every month for the ultimate purpose of recruiting new students and donors. E-Newsletters provide many of the same benefits at a dramatically lower cost because no paper, printing, or postage is required.

GoTools.com can provide a variety of Internet-powered tools for collecting e-newsletter subscribers, organizing materials for newsletter publication, and then emailing e-newsletters to different target groups.


Private Workspaces     top

A private workspace is a password-protected location on the Internet where files can be easily uploaded in a simple manner from any browser. This capability provides a highly presentable and controllable way to collaborate between two or more parties. Examples of uses follow:
* School recruiters find such workspaces helpful for collecting information files from individual prospects. E.g., an art school could use such a space to receive portfolios from prospective students for evaluation.
* For course work, each student could have a private workspace where the student can upload and download files for discussion with the teacher.
* Businesses with special needs can use private workspaces to collaborate with clients. One example is a printing company which wanted to upload and download files that were larger than the typical customer's email box could handle.
* Another more common business collaboration might be a private project workspace used to provide clients access to privileged information, such as schedules and bids.
* Many software firms provide a read-only workspace allowing downloads of software updates to paying clients only.


Integrated Solutions For Schools     top

Please read How a University Can Exploit the Internet, a case study of an excellent integrated solution using several of the methods above. We would be happy to discuss with serious parties the details of just how very successful this particular solution has been and to demonstrate a working system.