Here is a starter list of ideas to help you begin thinking about practical ways to take advantage of the Internet. Look them over to see how they might be adapted to your business. If you need help figuring out the possibilities, GoTools is expert at meshing business needs with technical solutions. Let's talk.

Keeping track of sales prospects
Using existing software on the web
Registration forms
On-line catalog
Pricing tools
Data collection
Data conversion
Custom eMail systems
Dynamic web pages


Sales prospect tracking                                                           top
For salespeople in different locations or on the road a custom application can dramatically increase their effectiveness and sales revenues.

Potential benefits:
See the case study How can a University exploit the Internet for many more details on a very successful application.


Convert existing software to the web                                       top
You may already have a custom in-house application that would be much more widely used if placed on the web.

Potential benefits:
* Easier access anytime anywhere.
* Useable by anyone with an Internet Browser and connection.
* Make a better user interface with improved input validation. 
* Upgrade database power to handle multiple users more effectively.


On-line registration forms and tracking                                     top
Registering on-line for special events, seminars, or courses is a natural use of the Internet. GoTools can customize your solution to perfectly fit your needs.

Potential benefits:
* Easy access anytime anywhere.
* Complete validation of input fields to help insure all data received is complete and correct.
* Availability of a back-end database for use in future emails and promotions.
* Ability to create data tracking forms which use that data already provided by customer.


On-line catalog                                                                            top
An on-line catalog gives up-to-date information on product availability and can make it easy to order.

Potential benefits:
* Immediately available 24 hours/day.
* Makes orders possible when business is otherwise closed.
* Can save cost of printing and mail.


Custom pricing tools                                                                top
In some businesses pricing can be complex and is thus an obstacle to orders. The Internet provides an excellent opportunity to solve this problem for your sales force and your customers.

Potential benefits:
* Up-to-date pricing worldwide.
* Reduces costs


Data collection                                                                            top
Remote collection of data for a wide variety of business purposes is one of the most common uses of the Internet. Consider what data you need collected for any purpose and whether or not it could best be collected using an Internet form.

Potential benefits:
* Available anytime anywhere.
* Easy to keep up to date.
* Can be as simple or as sophisticated as necessary.


Data conversion                                                                         top
Getting data into different formats can be tedious and expensive. But Internet tools can be provided to easily handle this problem. For example, data records can be output in spreadsheet or word processing format. Or, complex conversion systems can be developed to interface as necessary with your mainframe.


Custom eMail systems                                                             top
Contacting customers and prospects at the right times and in the right ways can make a dramatic difference in sales. Systems to handle this in a custom manner, based on your specific requirements, often have a quick payoff.

Possible benefits:
* Customization can make the system do exactly what your sales force needs done.
* Save on training costs by customizing to your situation.


Dynamic web pages                                                                 top
Keeping a web site up-to-date and interesting can be a real hassle. One excellent solution is dynamically calling on content, which is input into databases for other uses anyway.

Possible benefits:
* Keep prospects coming back to web site.
* Keep web site up-to-date and interesting in the course of doing other necessary work.


The GoTools staff can provide an impressive array of ideas, judgment, and implementation skills to develop the right technical solution. We would be happy to discuss the possibilities with you. Please contact us.