MARKETING CONSULTING SERVICES

GoTools helps small businesses increase leads and profits by apt use of the Internet.

Internet marketing can provide excellent new business opportunities. However, it happens to be a time-consuming field which takes a reasonable amount of marketing and technical expertise to effectively separate the wheat from considerable chaff. We help businesses (whose primary focus really should be on providing outstanding product) create and implement web sites that steadily build a more profitable business by becoming better than their competition at the Internet marketing game.

WEB SITE DEVELOPMENT

GoTools has in-depth experience at creating web sites that become primary sources of business. Some situations have involved developing sophisticated multi-site database systems running sales and financial operations of large entities. Many others have been focused on helping a good little business get the visibility needed to survive and win. Our special expertise is understanding the practical potential
of current Internet marketing tools & technologies and then applying those that fit best in a specific situation. Making prioritized step-by-step changes which take into account the limitations of a particular business is a typical approach.

For example, for a variety of subtle and not so subtle reasons, basic search engine optimization on a simple site is often a better starting step than fancy custom graphics which designers love or a content management system. Such enhancements can be funded later from the profits of a growing site that makes money.

STRATEGIC ALLIANCES

We most enjoy working in depth with just a few excellent people and products. An outstanding product and people fit are much more important to us than is current business size … size we can always build. Such relationships have led us to long-term strategic alliances before and we would enjoy a few more.

We understand that it usually takes time and starting small to test and to build trust on both sides of a good strategic alliance. That is part of the natural process. To help make this process work we are willing to do more than our share to minimize your risk, to invest up front in good possibilities, and to make our returns contingent on increased sales. Let’s discuss ways to open doors to the possibility of a great alliance.

If you would like some practical ways & means to use the Internet to generate an on-going stream of leads let’s start talking. Like you, our hope is to find a strategic fit that really works for all concerned for the long term. In our opinion, that is by far the most fun and most profitable way to do business.

Please contact us at gotools@gmail.com. We are very low key and it should not take long to get a feeling for if this idea might fit for your business.