Product Marketing Management                  changing possibilities into probabilities into realities Do you have a great new product idea or an existing product with untapped potential?  We specialize in converting such opportunities into realities. GoTools provides practical expertise in a variety of product management areas including product definition, development, promotion, and profit growth. definition Clearly defining end user benefits is not so easy as it appears.  Many product ideas sound good when just talking but are far too vague to actually work. For example, can you clearly define (1) specific end users and (2) one or two critical benefits they want and are now looking for?  Why do you think they will  actually bother to buy, learn, & frequently use your product?  Are your responses just gut feelings or have they been thoroughly examined? An acceptable user interface and business model are also important success factors.  Bad choices here often kill good ideas. Without deeply understanding such details businesses will often waste a lot of time, energy and money ... or, miss the window of opportunity. development New products or major business changes typically take:  (1) focused time plus expertise in coordinating diverse resources in a cost efficient manner, (2) a talent for handling many complicated trade off decisions without losing core value. Does your existing staff have the spare time, talent, and expertise to properly manage another critical project? promotion Getting and keeping the word out can be expensive. We develop practical systems to efficiently market products over the long haul. Aptly integrating traditional methods with databases and modern web tools is often a good way to keep costs down and visibility up. profit growth Product line profits are the life blood of any business. We help figure out ways and means to make profits flow faster and easier. ----------------------------------------------------------------------------------------------- GoTools provides product marketing management services to small businesses. Our product management background covers many areas including in-depth experience developing web-based database tools and working within the retail and real estate related industries. If you would like to sit down and brainstorm ideas initial consultations are free.  Sometimes these alone may be enough to help you decide on one direction or another.  It should also give you a better feel for us and us for you; maybe there is a good fit. Please feel welcome to call 650.574.3390 to just talk things over or email  for more information.                          home  | site map  | top                         ©2009 internet marketing by GoTools.com                                  650.574.3390