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Product Marketing Management
changing possibilities into
probabilities into realities
Do you have a great new product idea or an existing
product with untapped potential? We specialize in
converting such opportunities into realities.
GoTools provides practical expertise in a variety of product
management areas including product
definition,
development,
promotion, and
profit growth.
definition
Clearly defining end user benefits
is not so easy as it appears. Many product ideas sound
good when just talking but are far too vague to actually work.
For example, can you clearly define (1) specific end
users and (2) one or two critical benefits they want and are
now looking for? Why do you think they will actually bother to buy, learn, &
frequently use your product? Are your
responses just gut feelings or have they been thoroughly
examined?
An acceptable user interface
and business model are also
important success factors. Bad choices here often kill good
ideas.
Without deeply understanding such details businesses
will often waste a lot of time, energy and money ... or, miss the window of opportunity.
development
New products or major business changes typically take: (1)
focused time plus expertise in coordinating diverse
resources in a cost efficient manner, (2) a talent for
handling many complicated trade off decisions without losing
core value.
Does your existing staff have the spare
time, talent, and expertise to
properly manage another
critical project?
promotion
Getting and keeping the word out can be expensive. We
develop practical systems to
efficiently market
products over the long haul. Aptly integrating
traditional methods with databases and modern web tools is
often a good way to keep costs down and visibility up.
profit growth
Product line profits are the life blood of any business.
We help figure out ways and means to make
profits flow faster and easier.
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GoTools provides product marketing management services to
small businesses. Our product management background covers
many areas including in-depth experience developing
web-based database tools and working within the retail and real estate
related
industries.
If you would like to sit down and brainstorm ideas
initial consultations are free. Sometimes
these alone may
be enough to help you decide on one
direction or another. It should also give you a better feel
for us and us for you; maybe there is a
good fit.
Please feel welcome to call 650.574.3390 to just talk things over or
email
for more information.
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GoTools.com
650.574.3390
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